The central feature of the ‘human condition’ is our desire to understand and give meaning to the Universe in which we find ourselves.

Just as in our individual behaviours we bring and synthesise many differing perspectives, knowledges and experiences to give meaning to issues or events, so does Teleconomy. At Teleconomy we employ a multi-disciplinary approach to our research, interpretations and consultancy. This approach combines insights and theory from academic fields including sociology, anthropology, psychology, management science, business research, literary theory and philosophy with empirical data collection/studies and practical understandings of the issues and challenges facing organisations. In this manner and by ‘illuminating’ an issue from these several perspectives we, as researchers, bring a more balanced and in-context view to our findings and interpretations. This in turn provides our clients with more comprehensive understandings. However our mission goes beyond simply interpreting or translating, rather it is to provide a challenging and stimulating set of views, conclusions and recommendations that, by thoughtful use by the client lead to measurable actions and outcomes.

Our central interest is in researching, understanding and commenting on organisational and consumer behaviours. Such work may be explored in many contexts and across many business sectors. For example it may take the form of direct physical observation as in understanding shopping experiences or it may examine how behaviours are mediated and adapted by communication modes or media usage such as the Internet or iTV. Central to our approach is the understanding of evolving behaviours and some degree of future oriented forecasting. Again this is always translated into practical client owned actions.

Whilst our work is primarily strategic, at the heart of most strategy lies tactical incidents or actions. Therefore it is the role of Teleconomy to explore even localised, tactical incidences to provide detailed understanding of the singular issue or event, and ensure these understandings are of actionable value to the client. Furthermore our findings place such tactical incidents within their wider social and strategic context, so providing the broader framework essential for successful actions and strategy development.

At the heart of all our work lies a deep respect for methodological rigour and theory. The rigorous application of methodology is not ‘worn on our sleeves’; rather it is implicit in everything we do. Our work bears the ‘hallmark’ of crafted and rigorously sound method whilst always being presented in an intelligible, useful manner to our clients. Above all our research findings present a forceful and compelling argument. Yet that argument is delivered, offered even, with the humility of a fellow human being seeking to make sense of the world.