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Welcome!
This is the first issue of our revamped newsletter, keeping
you abreast of what we are doing and providing original
pieces of research, thought and knowledge. Every month we
will add to our ‘knowledge centres’ presented
here as well as bringing you an original ‘thought
piece’ from Michael Hulme at Henley Management College.
We have all read much about the new directory enquiry services
and so we decided to run our own test of 12 of them using
our Soft Skills Benchmarking methodology. The results make
interesting reading and can be found in our centre for Customer
Services.
This month we have completed the creation of our ‘Urban
Behaviours’ methodology, which sees a range of typologies
designed to help us understand the lifestyles of 15-35 year-olds
in 8 English cities. As such, these form the basis of two
of our articles this month – one that gives an early
insight into how these lifestyles differ across the cities
and the second that contrasts their use of mobile phones.
By the time you read this, I will have presented an overview
of this research at the next Wave
Crest Alliance event at Henley Management College.
We are also pleased to announce that the 1st quarter of
2004 will see us re-visit the Me, My Mobile and I research
for the fourth consecutive year. This methodology continues
to go from strength to strength and we have again been invited
to present the findings at the Global GSM conference in
2004.
Paul Hudson
Group Director, Research
paul.hudson@teleconomy.com
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“Who’s
Got the Best City?”
First
impressions count. So is visual attractiveness the most important
aspect of web site design? 
“They’ve
Got Your Number”
“The
Social Mobile User”
