 |
MRA
Update
|
Diary Dates: -
26.03.03 Joint event between Wave Crest Alliance and
the London Business School Futures Media Forum on
Digital Radio at the London Business School
29.04.03 Wave Crest Alliance Spring Event at Henley
Management College
09.10.03 Wave Crest Alliance Autumn Event at Henley
Management College
News
The Media Research Alliance was closed to new members
on December 31st, 2002. Agreement has been reached
with Henley Management College for MRA members to
be the founding community of our joint initiative
‘The Wave Crest Alliance’. The changes
reflect the input from members on what they most valued
and wanted from membership.
The Wave Crest Alliance will continue to be research-based
and aims to bring together understanding and insight
into changes and complexity surrounding both internal
and external organisation relationships. It will look
externally at both physical and virtual channels to
market, i.e. CRM issues, but also include consideration
of purchasing and procurement, whilst internally it
explores how organisations structure themselves to
meet new challenges and changes. The Alliance is structured
to provide practical opportunities for considering
the strategic implications of the insights provided.
There will still be a quarterly output of research,
but the format will be in a more accessible style
and will utilise the extensive academic links available
through Henley to make available more leading edge
academic thinking – see ‘Wave Crest Journal’
Wave Crest Alliance Events
There will be two full day events per year, both consisting
of a morning with guest speakers - including both
academics and practitioners. The afternoon is in workshop
format using a case study presentation to discuss
implications for individual businesses. These events
will be held in the conducive atmosphere of Henley
Management College.
29.04.03 The Spring event will be around - 'Emerging
Trends in Consumer Behaviour' this covers the broad
environment including physical i.e. more than virtual
channels). This first event will include the original
research findings from the brand project.
09.10.03 The Autumn event will be around - 'Media
and Consumer Interaction – Organisation Structure
and Process implications'.
The days will be informed by Teleconomy research
activity and members may suggest topics and themes
for the Journal and Event Days.
There will also be an annual London Briefing Event,
such as the LBS event on Digital Radio due on 26.03.02,
for which you should have received your invitation.
Wave Crest Journal
The Winter Desk Research Output is a ‘special’
brand issue and introduces the new format magazine
style. The Wave Crest Journal will provide contemporary
analysis and commentary, including articles and academic
papers. The Journal presents emerging themes in organisational
relationship development in a quarterly, magazine
format, delivered electronically to members.
The new style Wave Crest Journal is to be available
from the end of February.
Wave Crest Alliance Desk Research Option
Former MRA members are being offered first refusal
on an innovative new membership option. A maximum
of 20 Wave Crest Alliance members may elect for the
Desk Research Option. This gives Wave Crest Alliance
members access to Henley Management College Desk Research
Capability for the equivalent of approximately 10
days desk research during the year of membership for
a premium of £1,000.
The year in which this facility is available would
normally be the same as the period of membership of
the Wave Crest Alliance, but for MRA members due to
renew from May onwards, a pro rata arrangement to
link to their normal renewal point can be accommodated.
There is no facility to ‘carry over’ unused
time at the end of the year. Additional desk research
time can be negotiated beyond the 10 days, for an
additional, but similarly discounted, fee. This facility
is available on a first come, first served basis.
MRA members may still access the MRA desk research
archive on the web-site until December 2003 (subject
to holding a valid membership). To
access this from the new site click here.
MRA@teleconomy.com
If you have any feedback to offer, ideas or suggestions
for the alliance, or queries on any aspect of the
MRA/Wave Crest Alliance, please contact MRA@teleconomy.com
or call 01524 382000.
|
FEEDBACK