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Issue 7
The Waves and William James
Creating Customer Touchpoints
The Impermanence of Life
  MRA update


The Impermanence of Life

By Caroline Chipperfield


Caroline worked for Canon for a number of years in both Corporate Development and Marketing. Caroline was responsible for the creation of the original Canon UK website, a ground-breaking customer satisfaction initiative, and several change management programmes.

The shops are out of chocolates, Interflora is fully booked and you need to drop the name of a Hollywood star to book a restaurant – yes, Valentine’s Day is upon us once again.

This might seem a bizarre theme for a Teleconomy article, but new technology – and our use of it – is even impeding on this most romantic of holidays.

Years ago, our grandmothers would keep all the letters and notes their suitors gave them during their courtship in a box under the bed.

Indeed, most women of my mother’s generation will have a shoebox or two with letters, cinema tickets and treasured items from their beaus.

However, the women of my generation are the first to see technology make a notable change in the way in which we communicate with our families and friends and more specifically, with our significant others.

Whilst we too may have received letters from our first boyfriends, more recently the items we cherished have become less tangible. Women who may have bundles of love letters tied up with ribbon may also have a collection of floppy disks storing hundreds of e-mails.

Even the growth in text messaging in the last few years has affected our communication patterns. Certainly, receiving messages wherever you are, whatever you are doing and having the opportunity to re-read them on the train, the tube etc has its advantages, but the fact is that those once-tangible memoirs of our feelings for our loved ones are gradually getting more and more impermanent – or rather, intangible.

Those with basic mobile phones are also discovering another aspect to text messaging which distinguishes them from formats like e-mail - which we can only store up to 10 messages at any one time. Which brings us to a dilemma –

To delete or not to delete?

If you don’t delete a text, which is ‘quite’ special, do you run the risk of an earlier, MORE special message being deleted when your friends deluge you with disposable, instant texts?

Even for those with a greater phone message capacity there is still a problem – if your telephone reaches its 165-message capacity, do you really have the time to sift through and save those ‘special’ ones? Anecdotal evident suggests not! A ‘delete all’ instruction is sent and those digital sweet nothings are gone forever.

At the moment we have one option – to use the infrared port on our laptops to store a near-infinite number of text messages on the computer. This also allows you to type text messages directly from your laptop, amazing people with your swift responses.

But laptops are still largely regarded (and owned) as work tools, so not only do you have to set them up to interact with your phone, you also have to store your personal text messages on your company laptop. Hardly ideal, and hardly secure.

One solution is on its way however. Microsoft is working on a system they are calling ‘myLifeBits’, which will hold all the indispensable memorabilia and documents that most people have on top of a wardrobe.

One of the many benefits is that it will be searchable, so if you are looking for a Valentine Card from Tim, you will be able to search by ‘valentine’, ‘cards’ or ‘Tim’. One of the disadvantages is that bundles of cards held in ribbon may well be a thing of the past!

In the meantime, however, we may as well embrace the season – using digital technology of course - and if you aren’t expecting many cards this year, perhaps you should try a visit to www.Cosmiccupid.com to generate a few!



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