This programme
offers a series of ongoing studies of consumers by life
stage. It allows sponsors close to their market context-rich
opportunities to evaluate their customer products or
service propositions, including their media channel
effectiveness. As the research is carried out on an
ongoing basis, it is possible to detect shifts in market
trends in almost real time, allowing marketing campaigns
to be informed by concurrent research.
Urban Club
Urban Club is a primary research tool spotting and forecasting
the emerging trends in 18-35 year old consumers across key UK
cities. Each quarter, 2000 18 – 35 year olds are chosen
from a panel of 10,000 to participate in a survey concentrating
on six main themes: Drinks, Music, Leisure, Communication, Media
and Consumption. Case studies running throughout the study provide
the ‘context’ and ‘real lives’ behind
the numbers.
Cities included in the survey will be:
· London · Birmingham ·
Glasgow · Liverpool · Sheffield
· Leeds · Bristol · Manchester
· Edinburgh · Leicester
The project includes:
· In-house briefings
· A quarterly report ‘Urban Workspace’
explaining the relevant landscape of values, behaviour and
attitudes
· 100 Depth case studies
· Quarterly league tables
· Annual Seminar
· Extensive cross-tabulation to tease out unusual results
More Information
For more information, please email
us here or telephone +44 (0)1524 382000.
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