 |
MRA
Update
|
New Members
We are delighted to welcome back Norwich Union to
the Media Research Alliance. We look forward to seeing them
at forthcoming seminars.
MRA under review
Following extensive discussions with members
of the MRA, we are looking forward to several exciting
new developments in the format of the MRA and the
contribution it can make to your organisation. Full
details will be released in the New Year, but if you
have any further comments about the MRA that you would
like us to consider, please email
us at this address or telephone Teleconomy on
01524 382000.
Quarterly Review Update
The Quarterly Review on the very latest developments
in brand is now being prepared, and the format will be in
a more accessible magazine style.
Quarterly Review Format
Feedback to the Autumn QR has been positive. If you
have any further comments, please let us know by filling out
the form below.
Winter Quantitative Original
Research Project
Closing date for topic suggestions is the 13 December. Please
email
us here with your suggestions or telephone 01524 382000.
Suggestions include:
· Using online communities to develop the brand relationship
· Brand development through entertainment
· Building multi-channel brand values
· Measuring brand effectiveness online
· Segmenting the user by brand building device
· Branding internationally using the Web
Feedback Form:
|
FEEDBACK