The Virtual Christmas Shopping Experience
December 2002-January 2003

The Virtual Christmas Shopping Experience is an annual barometer tracking consumer behaviour over the Christmas period. The research maps the expected use of media and the actual use across the Christmas shopping experience in terms of researching a product, comparing prices and purchase. Previous iterations of this research (2000 and 2001) have demonstrated how the differing strengths of each medium result in each playing a different role in the purchasing of goods and services. This indicates that simply measuring success through revenue will not necessarily lead to the correct decisions when forming a view of interactive marketing. This needs to be more encompassing, considering the different roles that each medium plays in buying decisions and how each can be best designed to deliver these roles and play to their strengths.

Now in its third year, the Virtual Christmas Shopping Experience is a tool that helps explain and understand the perceived use and actual use of these channels. More importantly it helps to provide supporting information to predict how virtual shopping behaviour will have evolved by Christmas 2003.

The survey is supported by a mix of major retailers, financial services companies and mobile communications service providers. As such this annual Teleconomy survey has become recognised as a leading source of insight and data that supports marketing planning and communications.

The sample size will be in excess of 1000 respondents and be broadly population representative.

Cost: The fee for participation in this research is £3500.00 and includes analysis of both surveys and a written report

Contact: Please contact Paul Hudson, Group Director of Research for more information on 01524 382000 or enquiry@teleconomy.com