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Issue 3

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web first impressions First impressions: increasing effectiveness
call centres What to do with CRM
mobile Lessons from game theory applied to 3G auctions
channels TV brings the family together
statistics cambodia Cambodia
Cambodia

By Qmars Safikhani

Telecom market

According to the latest figures from figureSeeq, the current Cambodian mobile market is so advanced as to clearly reflect the future of telecom coverage in many other, supposedly more developed, countries. Furthermore, the number of mobile phone subscribers are nearly twice as high as fixed line subscribers, which make the country is one of most advanced countries in the world from this perspective.

This disparity is the result of several factors, but possible the biggest single contributing factor was the lack of fixed line penetration in the first place. Several years of civil war largely destroyed the country infrastructure, and given that the majority of Cambodians live in rural areas, the wireless market had a perfect growth opportunity. Several other factors were allied to this:

  • The telecom market’s openness toward competition
  • Foreign investment in the telecom infrastructure. Billing is also in US dollars to minimise exchange rate risk.
  • The gap between the cost of connection and the monthly fees of fixed and mobile phones
  • The low cost of equipment and handsets (as low as USD 20) from neighbouring countries, such as South Korea
  • The popularity of pre-paid access as most Cambodians could not afford or qualify for subscription access. This eliminates risk of subscriber default for the operator.

* Based on the pre-paid contract

The majority of Cambodians have little use for text messaging or data services at the moment. Literacy levels in the country are amongst the lowest in the region. The main operators (Camshin and Mobitel) have indicated that although mobile penetration is steadily growing, they are likely to leapfrog the GPRS system and upgrade their network systems ready for 3G, as there is little demand for data services now.

Internet market

However, the reliance on mobile service provision has impacted badly on the Internet market. Cambodia has some of the highest Internet costs in the world and the highest in the region (table 2). The high cost (5 cents per minute), lack of national Internet exchange (an e-mail sent by one subscriber of Comnet to BigPond must exit the country and transit through a third country), small number of public access points, ban on the use of VoIP by telecom authorities and low level of PC penetration are the main reasons behind the low profile of Internet penetration in Cambodia. As a consequence, the Internet penetration in the country is one of the lowest in the region.
MPTC (Ministry of Posts Telecommunications Company), acts as the local regulator and policy maker, and main player in the country and there are only four ISPs: Camnet., Big Pond, Camintel and TeleSurf.

With market liberalisation Mobitel the largest telecom operators has started to provide broadband services. The number of broadband subscribers is about 2000, mainly SMEs. The main broadband access technology for the country is symmetric satellite technology.

For further information about Cambodia and another 82 countries please contact Qmars Safikhani at qmars.safikhani@teleconomy.com

Table2: Average dial-up Internet access cost


Table3: Mobile, landlines and PC growth


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