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Issue 3

forward thinking The party that never stops
web first impressions First impressions: increasing effectiveness
call centres What to do with CRM
mobile Lessons from game theory applied to 3G auctions
channels TV brings the family together
statistics cambodia Cambodia
The party that never stops

By Michael Hulme

Well most of us have done it, woken up with a dry mouth, rising temperature and thick head. Even worse is trying to remember, or wishing you couldn’t remember, what you did and why. Some of us take our remedies and move on. Occasionally we may say never again, although for most this is just empty rhetoric: very rarely do we mean it and even more rarely does it mark some life changing moment. Such is the manner in which many commentators have chosen to mark the passing of the dotcom boom and bust - as some form of strange Bacchic party from which, with thick heads, we emerged as ‘older and wiser’ and of course far more responsible.

But just suppose for one minute that the party wasn’t the dotcom ball, and rather just one of a number of cocktails, albeit a particularly potent example. The party turns out to be larger and even more intoxicating than we thought. So whose party have we been too and just what else have we been drinking to get such an almighty headache?

I’m not sure what to call this party, perhaps the ‘Get Rich Easy and Quick Party’ or ‘The Never Ending Boom Story’ or even perhaps ‘The Alchemists Image Ball’. The guest list would be extensive including amongst its number Miss Paper Millionaire, Mr Image Savvy, Mr Corporate Goliath and his assistants Mr A. Number-Bender and Mrs P.R. Anything. We might imagine in a corner sitting at the feet of Mr Celebrity Entrepreneur were Miss Fortune Dreaming, her partner Mr I.D. Dressdown and their friend Mr Golden Options. Picking expensively at any tasty morsels were the twins Mr Ready Capital and Mr Analyst Smug, joined, seemingly inseparably with Mrs I.P.O Floating and Mr Sharp Contract. A sorry and bloated sight was Mr A. Consultant who spent much of the evening talking with Mr Merry G.O. Round-Payoff. I am not at all sure that all these people were allowed in but the guys on the door, Gov. Reg Ulator and T. Blindeye were so busy dancing themselves they hardly seemed to notice. Anyway a mighty fine time was had by all. The conversation was electric Miss Fortune Dreaming was telling us about something that went from zero to sixty million in six seconds, or was that six months, come to think about it I’m not sure now whether she meant her company expensed Porsche or the company she thought she might think about setting up tomorrow. Whatever, Mr Corporate Goliath was pretty confident his assistant Mr Number-Bender could come up with a really super balance sheet and plenty of profit and she didn’t even need to bother about trading, after all he’d never let a little thing like trading stand between himself and a hefty profit, not to mention a bonus.

It was all so exciting: so much money, so little effort, so much advice. A new world order was being created before my very eyes, companies to buy, options to trade, and you could even buy licenses worth billions for things that no one ever said they wanted or even showed the slightest inclination to use. This was grand strategy where winner pays for and takes all. It was all just so intoxicating.

But then, well, it all got a little heady, a little blurry, things got confusing, and what seemed so certain became like riddles and code. In the morning things didn’t look so good. Yes, it was a great party. But do we want this hangover again?


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