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It's Your Call

 

"Soft Skills Benchmarking closely mimics the caller experience to provide the most accurate reflection of customer experience".

For more information, click here...

According to our latest survey of 2,000 consumers in the UK, the major investments that organisations have made in web and email customer services in the last five years have so far failed to improve customer satisfaction. Customer service strategies are still not being aligned closely enough to consumer needs.

These findings were revealed in the first part of a major new survey carried out by research consultancy Teleconomy on behalf of Cable & Wireless and Vertex. For more information, choose from the links below:

Try, try again: Contact centres still seeking winning formula
Disconnect with consumer attitudes hampers efforts to develop effective contact strategy
Organisations accept that they need to improve customer service, but many persist in treating contact centre management as an operational cost rather than an integrated part of their marketing and customer relationship strategy, according to research by Teleconomy on behalf of Cable & Wireless and Vertex.More...

Catch me if you can: Phone still more popular than Internet-based customer service methods, Teleconomy survey shows. 60% of people still prefer phone for customer service
Organisations taking a ‘one size fits all’ approach to customer service. More...

Mr Grumble's on the phone again...
Britain’s organisations should take a leaf out of the Mr Men books by recognising their customers’ distinguishing characteristics if they are to improve the way they manage their customer service levels. More...

On Silicon.com...Subtle disconnect - call centres still failing us
The wrong technologies, mixed departmental goals and poor metrics - otherwise it's going pretty well http://www.silicon.com/news/500015/1/4983.html

A summary of the first phase of the ‘It’s Your Call’ research and an accompanying whitepaper are available from paul.hudson@teleconomy.com

invitation Alternatively, Cable & Wireless and Vertex will host four executive briefings in July. During the half-day session, you will hear research-based recommendations on how to improve their total interactive experience of your contact centre. Attendance is free and includes lunch. For more information, times, dates and venues, click here (PDF format - Adobe Reader required)

 


 
© Teleconomy Group Plc Research House Caton Road Lancaster LA1 3PE UK
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