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 Research
Programmes
Teleconomy specifically examines consumer behaviour and organisational
change in the following areas of interactive media:
- Call Centre
- Mobile
- Internet
- iTV
- Digital Radio
Teleconomy take a radical approach to the acquisition and
analysis of interactive media research. We offer a range of
research vehicles, from strategic to tactical, designed to
understand the full scope of consumer behaviours and the context
of device use in everyday lives. To do this, we run a series
of ongoing programmes combining the following unique skills:
· Commercial experience and understanding of the challenges
facing organisations and related practical issues
· Rigorous empirical data collection/studies assembled
by our research team
· Insights and theory from academic fields including
sociology, anthropology, psychology, management science, business
research, literary theory and philosophy
Teleconomy work closely with clients so that they inform
specific elements of these programmes, providing a focus to
particular areas of study. This unique methodology gives clients
the following advantages:
· Focused research solutions informed by the context
of users’ entire lives
· Inclusion of additional tactical insights designed
to support future strategies
· Historical insight and trend analysis
· Highly cost-effective with substantial sampling sizes
· Provides challenging, stimulating views, conclusions
and recommendations that lead to measurable actions and outcomes.
Our programmes explore many contexts and business sectors.
For example, one programme may take the form of direct physical
observation, such as understanding shopping experiences, or
it may examine how behaviours are mediated and adapted by
interactive television.
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